Corporate Advertisers -- Who Does It Right?

Which corporate advertisers who you feel do a great job of advertising to youth without using sex or degradation to sell their products/services? For instance, the cologne "Axe" clearly uses sexuality (inappropriate sexuallity -- including older women appearing to sexually seduce high school age males) to sell their product. At the same time, Apple's I-Pod appears to use music, dancing, and fun without sex. Could Apple have their dancers on skates appearing to be sexually assertive? Yes, but they choose not to and their product sells incredibly well.

Please share which companies advertise the best to youth without using "sex" and which companies you feel use "sex" too much or in an inappropriate manner by e-mailing info@thedatesafeproject.org.

As we compile the answers, we will research the feedback and announce a "Top 5 Advertisers for Youth in 2005" as the New Year's celebrations approach -- when most "2005 Top . . ." lists are announced.