One of the most common questions professionals on campus ask me is, 'How do you stay up-to-date on the way students talk, what they talk about, and what they are doing in their dating lives? Students really relate to the words you use in your presentation.' Research is the answer. Oh, not just the kind ofresearch most people think about. Yes, I do keep my eye out on new reports, studies, findings, and articles on trends and statistics effecting teenagers, young adults, healthy dating, and sexual assault. However, such information is often 'old' by the time it is released. Frequently, students have already shared 'it' with us way before the research is debated publicly. Yes, students are a wonderful resource for research.
Listening to students on your campus will teach you much of what you need to know (not everything). As social norming reveals, each community has different values, behaviors, and challenges. Discovering what YOUR students are thinking, watching, and listening to is the key. If you want to discover the 'why' behind behaviors of people, go to their sources of information (news, entertainment, and their own discussions between each other). Make yourself watch a few TV shows that students may be watching in their rooms. If you have cable, watch a few episodes of the shows containing high sexual content. A popular show among college students is 'Real Sex' -- a very explicit look at our sexual culture. Be warned: this show can be of Triple X level of sexual situations. Watching one episode will give you a feel of the information available to students today -- just from HBO.
Pay close attention to the messages they are receiving and ask yourself, 'What attracts students to this show?' Ask students what they like about certain shows, music, magazines, etc...Research your students trends by talking with them.